I'm part of a Front-End team at Victoria's Secret known as "The Bra Experience Team". Since I started here in March, we've been hard at work crafting a customizable Bra Boutique for our users. Recently Avinash Kaushik, a well-known digital marketer at Google, featured our Angel Bra Guide in his latest post on user experience best practices for web design, touting the bra boutique as a best in class example of website personalization. I think it's really cool and extremely validating to hear someone with his experience say such good things about our project. I think we will continue to impress with projects coming down the pipeline.
Here's Avinash's article: http://www.kaushik.net/avinash/web-design-user-experience-best-practices/